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Hi Audnambuild,

Most business owners pour money into marketing that doesn’t work. They run ads, post on social media, and hope for the best—only to be disappointed by the results.

The problem? They’re relying on vague branding tactics instead of proven strategies.

Dan Kennedy calls this the “ADHD approach to marketing”—jumping from one shiny tactic to another without a clear, measurable plan.

But there’s a better way: Direct-Response Marketing.

This approach focuses on generating real, measurable results, like leads, sales, and conversions. Here’s how you can start applying it today:

Step 1: Speak Directly to Your Audience

One of Dan’s key teachings is this: “If you’re speaking to everyone, you’re speaking to no one.” Direct-response marketing works because it’s personal.

For example:

A company selling weight loss supplements doesn’t just target “everyone who wants to lose weight.” Instead, they target busy moms who want to shed pounds quickly after having kids.

A financial advisor doesn’t market to “everyone interested in saving money.” They craft campaigns for high-income professionals nearing retirement.

Your Action Step: Write down your audience’s specific demographics, challenges, and goals.

Step 2: Use an Irresistible Call-to-Action

Every piece of marketing must tell the audience what to do next. Whether it’s “Download this guide,” “Sign up for a webinar,” or “Call now,” your call-to-action (CTA) should be clear and compelling.

Example 1:

A dental clinic offered a free teeth-whitening session for new patients. The clear CTA—“Call to schedule your free session today!”—resulted in a 200% increase in appointments.

Example 2:

A SaaS company ran ads with the CTA: “Get a 30-day free trial today.” The campaign boosted signups by 35%.

Step 3: Track and Test Everything

One of Dan’s most famous quotes is: “You can’t improve what you don’t measure.” Direct-response marketing relies on tracking every aspect of your campaign.

What’s your click-through rate?

How many leads did you generate?

What’s your cost per acquisition?

Example:

A real estate agent ran Facebook ads targeting first-time homebuyers. By testing different headlines and images, they reduced their cost per lead by 50%.

Tomorrow, we’ll dive into the art of crafting offers your customers can’t refuse.

To your success,

Kevin

Who is Dan Kennedy?

https://books.forbes.com/authors/dan-kennedy/

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Hello Audnambuild Owner,

My name is Eric and I’m betting you’d like your website Audnambuild to generate more leads.

Here’s how:

Web Visitors Into Leads is a software widget that works on your site, ready to capture any visitor’s Name, Email address, and Phone Number. It signals you as soon as they say they’re interested – so that you can talk to that lead while they’re still there at Audnambuild.

Visit https://actionleadgeneration.com to try out a Live Demo with Web Visitors Into Leads now to see exactly how it works and even give it a try… it could be huge for your business.

Plus, now that you’ve got their phone number, with our new SMS Text With Lead feature, you can automatically start a text (SMS) conversation quickly… which is so powerful because connecting with someone within the first 5 minutes is 100 times more effective than waiting 30 minutes or more later.

The new text messaging feature lets you follow up regularly with new offers, content links, even just how are you doing? notes to build a relationship.

Everything I’ve just described is extremely simple to implement, cost-effective, and profitable.

Visit https://actionleadgeneration.com to discover what Web Visitors Into Leads can do for your business, potentially converting up to 100 times more eyeballs into leads today!

Eric

PS: Studies show that 70% of a site’s visitors disappear and are gone forever after just a moment. Don’t keep losing them.

Web Visitors Into Leads offers a complimentary 14-day trial – and it even includes International Long Distance Calling.

You have customers waiting to talk with you right now… don’t keep them waiting.

Visit https://actionleadgeneration.com to try Web Visitors Into Leads now.

If you’d like to Want to receive fewer emails, or none whatsoever? Update your email preferences by visiting https://actionleadgeneration.com/unsubscribe.aspx?d=audnambuild.co.uk

Hi,

Your brand deserves to stand out, and we’re here to help.

At Global Wide PR, we specialize in connecting businesses with top media platforms to increase visibility and credibility. As a gesture to get started, we’re offering a free article on Digital Journal—a great way to showcase your business to a wider audience.

For those looking to maximize exposure, we can also feature your brand on affiliates of FOX, NBC, CBS, ABC, and 300+ other sites for just $297. These placements can help you build trust and attract new customers.

To take advantage of this opportunity, click the link below to sign up on our site, and we’ll get back to you ASAP:

https://globalwidepr.com/

Looking forward to helping your brand shine!

Best regards,

Claudine

Global Wide PR

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Built a garage for me at a competitive price. Work all to a high standard and carried out to the agreed timescale. Tim is obviously a conscientious bloke 👍

Built our extension and kept us up involved from start to finish. Highly recommended and would definitely use again.